Joe Rogan Discusses Potential UFC Move to Netflix and Its Implications

The current agreement between the UFC and ESPN is about to expire. Rumors of a new, huge agreement with Netflix have been triggered by this. The streaming behemoth has a valuation of more than $500 billion. A lot of insiders and fans are thrilled about the possible collaboration. However, veteran UFC commentator Joe Rogan has some reservations.

Key Highlights

• Joe Rogan questions UFC's pay-per-view model viability if transitioning to Netflix's subscription platform.
• Rogan suggests a $5 pay-per-view on Netflix could expand UFC's audience and increase revenue.

He discussed the rumored deal on his podcast, The Joe Rogan Experience. Rogan and Aaron Rodgers, his guest, talked about the potential implications for UFC fighters and fans. With more than 300 million members worldwide, Netflix has a sizable audience, according to Rodgers. This could help the UFC reach a lot more people, he believes.

"YouTube and Netflix are the best options if you want to reach the largest audience," Rodgers stated. However, Rogan brought up a crucial query: "Will they still be pay-per-view?" The largest bouts in the UFC are typically pay-per-view (PPV) affairs. Fans pay extra to watch these big matches. Netflix usually works on a subscription model, where you pay a fixed amount each month.

Some recent boxing events on Netflix, such as the Mike Tyson vs. Jake Paul bout, required an additional charge on top of the subscription, Rogan noted. Fans of the UFC may become confused if the company decides to move to Netflix.

Rogan also likened ESPN+ to Netflix. Although it has fewer subscribers than Netflix, ESPN+ currently streams UFC events. This implies that a far wider audience could watch the UFC thanks to Netflix. But according to Rogan, the UFC still needs to figure out how to generate revenue. Since the PPV model brings in a lot of money, abandoning it could be detrimental to the company.

The UFC must strike a balance between growing its fan base and preserving its revenue. Profits from the rumored Netflix deal could be difficult, but exposure could be enormous. Rogan's remarks highlight the difficulties facing the UFC as it contemplates switching broadcast partners.