JioStar Secures 20 Brand Sponsors for Tata IPL 2025

JioStar is all set for the 2025 TATA IPL with an impressive lineup of 20 sponsors, including major brands like My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul. With the IPL's unmatched reach and influence, these brands span various sectors such as beverages, air conditioners and fans, BFSI, fintech, fantasy sports, mobile handsets, and paints, all set to boost their visibility.

Ishan Chatterjee, chief business officer, sports revenue, SMB and creator, JioStar, said, “IPL is more than just a sporting event - it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that deliver scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”

JioStar is launching innovative advertising features, including AI-powered audience targeting, interactive formats, multilingual broadcasts, and seamless cross-platform integration. Brands can leverage TV ad solutions such as exclusive placements during the first five overs with brand spotlight, CGI-driven live interventions, scannable action replays, and interactive ad tech through Star Deals. The IPL 2025 tournament, running from March 22 to May 25, will highlight top cricketing talent in an exciting format designed to keep fans engaged. The event will be aired on JioStar’s sports network and streamed on JioHotstar, providing brands with extensive reach across both TV and digital platforms.