IoC and TCL Sign Long-Term Global Partnership Through 2032

HIGHLIGHTS:

• TCL becomes a Worldwide Olympic and Paralympic Partner in the audiovisual and home appliances sector through 2032.
• TCL will supply digital screens at the Games and appliances for the Olympic Village, enhancing fan and athlete experiences.
• The partnership includes marketing campaigns targeting global fans and supporting the IOC’s Olympic AI Agenda.
• TCL will sponsor the “Athlete Moments” program to keep athletes connected with family after competitions.
• Revenue from the partnership will help fund National Olympic Committees, athletes, and organizing committees globally.

The International Olympic Committee (IOC) declared a Worldwide Olympic Partnership with international technology brand TCL until 2032. TCL becomes the official Worldwide Olympic and Paralympic Partner in the home audiovisual equipment and home appliances sector.

TCL will supply digital screens during the Olympic and Paralympic Games and home appliances throughout the Olympic Village. Under the partnership, TCL will co-promote marketing campaigns to reach international fans. The brand will also support the IOC's Olympic AI Agenda, improving fan and athlete experiences at the venue and at home. Furthermore, TCL will sponsor the "Athlete Moments" program, allowing athletes to remain connected with family following their competitions.

Through the deal, the IOC will reallocate the revenue it earns to give financial assistance to sports organisations across the globe, including each National Olympic Committee and their athletes, along with the Olympic Games and Youth Olympic Games organising committees up to 2032.

At an announcement ceremony held in Beijing, China, IOC president Thomas Bach stated, “The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage.”

Li Dongsheng, founder and chairman of TCL, said, “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership TCL's diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”

TCL has been a leader in international sports collaborations for decades. During the Olympic and Paralympic Games, it will provide intelligent displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors, and its innovative TCL RayNeo smart glasses, all aimed at enhancing both visual and lifestyle experiences.

Jiri Kejval, chair of the IOC revenues and commercial partnerships commission, stated, “TCL is a global leader in its industry and is one of the world’s fastest growing brands. The TOP Programme continues to offer the world’s leading brands and marketeers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners.”