Intel's New Ad Campaign Brings 90s Nostalgia to the AI Generation

Intel has rolled out a lively new ad campaign that mixes 90s nostalgia with the power of AI, aiming to connect with today’s tech-savvy crowd.

Created by Dentsu Creative Isobar, the campaign takes a classic 90s song and gives it a modern twist to show how Intel’s AI-powered PCs are changing the game for work, creativity, and learning.

The ad is full of energy, with colorful visuals and a story that highlights how AI PCs make life easier and more exciting. Whether it’s students using AI to learn in new ways or professionals tackling big projects with ease, the campaign shows how Intel’s tech fits into everyday life.

By bringing back a 90s vibe, it feels familiar yet fresh, appealing to both younger users and those who remember the era.

“We wanted to bridge the past and future, using nostalgia to make AI relatable and exciting,” said a Dentsu Creative Isobar representative. The campaign is everywhere—on TV, social media, streaming platforms, and even billboards—to reach as many people as possible.

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• New Intel Ad Campaign Makes AI Relatable with a Retro Twist

This follows Intel’s earlier “#PadhaiKaFuture” campaign, which focused on how AI PCs help students learn in ways that suit them best. That effort, crafted by FCB Kinnect, showed Intel’s dedication to education. Now, this new ad takes that idea further, appealing to a broader audience with its retro-modern mix.

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Marketing experts say Intel’s use of nostalgia is a smart move to stand out in the crowded tech world. With a reported $24.1 billion in net income for Q1 2026, Intel is clearly doubling down on bold campaigns to stay ahead. By combining a feel-good 90s throwback with the practical benefits of AI, Intel’s latest ad makes its tech feel both cutting-edge and relatable, positioning the brand as a leader in the AI revolution.