Ibrahim Ali Khan Joins Wrogn for "Wrogn. But Real." Campaign

Wrogn, a popular youth fashion brand backed by Aditya Birla’s TMRW, just launched its new campaign, “Wrogn. But Real.,” alongside Bollywood actor Ibrahim Ali Khan. Kicked off on September 16, 2025, the campaign is all about encouraging young people to embrace their true selves, flaws and all, in a world that often pushes for perfection.

The campaign’s vibrant video features Ibrahim Ali Khan sharing a heartfelt message: “Some people are born gifted. And some, born imperfect. Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.” This strikes a chord with Wrogn’s vibe of being real, bold, and true to yourself, aiming to boost confidence among young Indians.

Anjana and Vikram Reddy, Wrogn’s co-founders, shared their thoughts: “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.,’ we want to remind them that it’s okay to be unapologetically yourself.”

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Ibrahim, fresh off his Bollywood debut in Nadaaniyan, added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”

Since starting in 2014 with cricketer Virat Kohli as a co-creator, Wrogn has won over young fans with its bold, quirky fashion. The latest collection, packed with premium fabrics and trendy fits, is highlighted in “The Ibrahim Ali Khan Edit” on Wrogn’s website. Despite a revenue drop to Rs 243.75 crore in FY24, Wrogn is growing strong, recently securing Rs 75 crore from Aditya Birla Digital Fashion Ventures.

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The “Wrogn. But Real.” campaign is a fresh, bold move to redefine youth fashion by celebrating what makes each person unique.