IAA India Teams Up with BrandMusiq for a Unique Sonic Identity

International Advertising Association (IAA) India Chapter, the leading industry association that unites advertisers, agencies and media professionals, has partnered with BrandMusiq, the most established sonic branding agency in Asia, in unveiling its new sonic brand.

Unveiled at the IAA Leadership Awards 2025, the new sonic identity sports a musical logo (MOGO) and a compelling sonic landscape, which is meant to emotionally resonate with the audiences and reenergize IAA as a brand to experience.

Inspired by Indian philosophy, the sonic identity reflects the emotions of inspiration, awe, and empathy, capturing IAA’s bold and creative spirit.

The MOGO is a short, memorable tune that represents the brand, while the MOGOSCAPE creates a vibrant, immersive audio experience. Together, they’ll be used across IAA’s events, videos, digital platforms, and campaigns to make the brand feel consistent and alive.

• IAA India Unveils New Sonic Identity with BrandMusiq’s MOGO and MOGOSCAPE
• International Advertising Association India Launches Unique Sonic Branding
• BrandMusiq Creates Emotional Sonic Identity for IAA India

Abhishek Karnani, President of IAA India, shared his excitement: “IAA has always championed ideas that propel industries forward. Our sonic identity is a vibrant, emotionally alive language that reflects our current identity and future aspirations.” Rajeev Raja, Founder of BrandMusiq, added, IAA is a creative spirit that unites people across borders. The MOGOSCAPE® we’ve crafted is a musical embodiment of courage, curiosity, and care, resonating with IAA’s vision.”

This collaboration puts IAA India ahead of the curve in modern branding, using sound to stand out in a digital world. BrandMusiq, led by Raja and CEO Ajit Varma, is known for turning a brand’s essence into music that resonates with people. The MOGO® and MOGOSCAPE® aim to make IAA’s presence unforgettable, building a deeper connection with its community. By embracing sonic branding, IAA joins global brands using sound to create meaningful, emotional experiences.

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This move highlights how sound can bring a brand to life, making IAA’s mission to lead and inspire the advertising world even more impactful.