Havas Media Network India won Muthoot Fincorp's Integrated Media Mandate

Havas Media Network India has been designated by Muthoot FinCorp, a prominent Non-Banking Financial Services Company (NBFC) in India, to oversee its integrated media mandate. The media responsibilities of the brand will be spearheaded by Havas Media's Bengaluru operations, which have seen tremendous growth over the years in OOH, internet platforms, television, print, and on-ground activations.

This alliance is expected to have a significant impact on a wide range of audiences across the country due to its shared goal of excellence and dedication to facilitating financial inclusion. With the help of Havas Media Network India's strategic insights and creative skills, Muthoot FinCorp hopes to enhance its brand recognition and further its mission of improving the lives of ordinary people via targeted advertising.

Havas Media India and Havas Worldwide India collaborated to create and carry out the most recent Muthoot FinCorp campaign, "Book My Gold Loan," which stars the renowned superstar Shah Rukh Khan. With only a missed call, consumers may now book a Gold Loan instantaneously, from anywhere, at any time, thanks to a novel feature that is being introduced by this campaign. By utilizing the strength of Muthoot FinCorp's branch network and the ease of applying for a gold loan online, this multilingual and multi-platform campaign makes sure that the message reaches a wide range of people, transcending boundaries related to language and platform.

“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector," said Shaji Varghese, CEO of Muthoot FinCorp Limited.

Apart from the Book My Gold Loan service, Muthoot FinCorp is focusing more on other important goods in order to bolster its diverse portfolio of financial services offerings. Mohit Joshi, CEO at Havas Media Network India said in response to the victory, "Havas Media Network India's South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We are aware of how vital the financial services industry is to promoting empowerment and economic resilience. Furthermore, Muthoot Fincorp's dedication to honesty and customer-focused practices meshes perfectly with our principles, which are based on the idea that everything we do should be meaningfully solved. We work together to create a world where innovation and financial empowerment coexist."