Beats Launches 'Burn Bright' Campaign Featuring Shubman Gill

Beats by Dre has recently released its new campaign, Burn Bright, featuring Indian cricket player Shubman Gill. Released on September 17, 2025, the campaign highlights the Powerbeats Pro 2, wireless earbuds designed to meet the requirements of athletes who need the best sound and performance.

In the advertisements, you will find Gill getting ready to undertake the hardest workouts using the Powerbeats Pro 2, demonstrating their features such as heart rate tracking, noise cancellation, transparency mode, adaptive sound, and a battery of 45 hours with the charging case.

The earbuds are also wireless chargeable and include voice isolation to make calls clearly, thus ideal to anyone who is pushing their boundaries.

Gill, one of India’s brightest cricket talents and the Test team captain, shared his excitement:“Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise. Beats isn’t just about music—it’s about bold energy and staying true to yourself.” His words capture the campaign’s vibe of grit and individuality.

• Beats by Dre Unveils ‘Burn Bright’ Campaign with Shubman Gill in India
• Powerbeats Pro 2 Launch: Wireless Earbuds for Athletes with Advanced Features
• Shubman Gill Stars as Beats Brand Ambassador in India’s Booming Audio Market

Chris Thorne, Beats’ Chief Marketing Officer, said, “Shubman is more than just a cricket star. His commitment to excellence and vibrant energy make him the perfect ambassador for Powerbeats Pro 2.” The campaign aims to connect with people who live boldly and chase their goals.

“Burn Bright” follows Beats’ tradition of teaming up with athletes and builds on their September 2024 announcement of Gill and actress Ananya Panday as brand ambassadors. You’ll spot the campaign on TV, social media, and online platforms, aiming straight for India’s young, energetic crowd.

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With Gill also appearing in ads for brands like Oakley and Bajaj Allianz Life, Beats is banking on his star power to stand out in India’s booming audio market. The “Burn Bright” campaign is all about celebrating hard work, style, and staying true to yourself.