GIVA Launches 'Glow in Motion' Jewellery With Barkha Singh

GIVA has introduced its new Glow in Motion jewellery collection, supported by a nationwide integrated marketing campaign featuring actor and digital creator Barkha Singh.

The launch marks GIVA’s first major campaign of the year and focuses on positioning jewellery as an extension of movement, individuality, and everyday style within the Indian jewellery market.

The campaign is anchored by a high-energy television commercial built around a heist-style narrative. The film uses fast pacing, stylised visuals, and rhythmic music to highlight how the jewellery responds to motion and light.

Barkha Singh leads the storyline, portraying confidence and spontaneity while the jewellery becomes central to the visual language of the film rather than a passive accessory in jewellery advertising.

• GIVA launches Glow in Motion collection with a high-energy national campaign
• Barkha Singh fronts GIVA’s first major campaign of the year
• Design-led jewellery positions movement and individuality at the centre of everyday style

The Glow in Motion collection is crafted in 925 sterling silver and manufactured using CNC cutting technology. According to the brand, this precision process allows the designs to reflect light from multiple angles, creating shifting visual effects as the wearer moves. The collection has been positioned for consumers looking for contemporary jewellery designs that work across daily wear, work settings, and social occasions.

Resha Jain, Chief Brand Officer at GIVA, stated that the collection is designed for women who are expressive and constantly evolving, with jewellery that adapts to movement rather than remaining static. Barkha Singh was chosen for the campaign due to her strong connect with young, urban audiences and her ability to represent modern women jewellery preferences and self-assured femininity.

The campaign rollout spans television, digital platforms, outdoor media, and in-store visibility. GIVA has also updated retail displays to feature the new collection prominently, aligning physical stores with the campaign’s visual identity. With a retail presence of over 300 stores across India and a growing digital footprint, the brand continues to invest in large-scale launches to strengthen recall and relevance in the fashion jewellery brand segment.

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With Glow in Motion, GIVA reinforces its focus on design-led innovation while aligning jewellery with movement, versatility, and contemporary lifestyles.