Gabit Expands Wearable Tech Campaign with Ranbir in New Spot

Gabit has debuted the second spot in its ad campaign featuring Bollywood megastar Ranbir Kapoor, furthering its mission to make wearable technology a comprehensive health companion. The new spot showcases the Gabit Smart Ring as something bigger than a fitness tracker, it's a gym coach, a nutritionist, a sleep specialist, and a health advisor, all wrapped in one slender, noiseless device.

In a stylized and snappy storyline, Ranbir Kapoor finds out about the Smart Ring's capability to work silently in the background, without any conscious effort or second-guessing on the part of the user. "Ab saare health experts hai, iss ek, Gabit ring mein," goes the lines from Ranbir to the camera, capturing the product's fundamental value proposition. With nothing more than a waving motion of the ring being taken off, the visual mayhem disappears, highlighting how the Gabit Smart Ring supplants guesswork with serene, smart insights.

Gabit launches second ad film with Ranbir Kapoor, showcasing the Smart Ring as an all-in-one health companion

The Smart Ring tracks fitness, nutrition, stress, and sleep with clinical-grade precision, silently and effortlessly

Founder Gaurav Gupta says the campaign brings Gabit's vision to life, positioning the brand as a leading health-tech innovator in India

The Smart Ring is centered around four pillars of health: Fitness, Nutrition, Stress, and Sleep, which are deemed the fundamental drivers of longevities. It provides clinical-grade tracking and simplifies multifaceted health data into simple, actionable feedback. The ring is designed to be worn 24/7 and is lightweight, water-resistant, and subtle, fitting into the wearer's lifestyle effortlessly.

The second movie takes the smart, endearing tone established by the first in the series, focusing on how subtly the ring urges users to make better choices throughout the day.

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Gabit Founder Gaurav Gupta added, "We wanted to demonstrate how powerful Gabit Smart Ring actually is and the movie does that perfectly. With Ranbir's natural screen presence, it brings our vision to life."

The campaign further extends Gabit's effort to establish itself as India's most fascinating new health and wellness brand.