Frido and HRX Partner to Launch New Barefoot Sock Shoe in India

Frido has partnered with HRX to introduce the “Frido x HRX Barefoot Sock Shoe”, marking a significant step in promoting the barefoot movement in India.

The collaboration brings together Frido’s focus on ergonomic design and HRX’s fitness-driven philosophy to create footwear that mimics a natural, barefoot feel.

The barefoot movement encourages people to move in a way that supports natural posture, balance and foot strength. Through this launch, both brands aim to raise awareness about healthier movement patterns and position barefoot-style footwear as part of everyday fitness and lifestyle routines.

The Barefoot Sock Shoe combines the lightness of a sock-shoe with the support of a shoe. It is designed to offer flexibility, ground-feel and ease of movement, without the bulk of traditional sneakers. The product is targeted at people looking for minimalist footwear for walking, training or daily wear.

• Frido and HRX launch the new Barefoot Sock Shoe to promote natural movement in India
• Collaboration blends ergonomic design with HRX’s fitness philosophy for minimalist, flexible footwear
• Barefoot-style product targets growing demand for lightweight, movement-friendly everyday shoes

Hrithik Roshan, co-owner of HRX, said the partnership reinforces HRX’s commitment to promoting an active lifestyle built on natural movement. Frido’s CEO Ganesh Sonawane added that the collaboration reflects the brand’s mission to create simple, functional products that improve comfort without over-engineering.

The footwear will be available for purchase on Myntra and on the official websites of Frido and HRX. With this launch, the two brands aim to expand their presence in the functional footwear and performance categories, which have seen rising interest among consumers seeking lightweight, movement-friendly alternatives to conventional shoes.

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The Frido x HRX partnership is expected to further push the minimalist footwear trend in India by making barefoot-style products more accessible to a wider audience.