Foxtale and Emraan Hashmi Launch Fun Lip Care Campaign for Men

Foxtale, a fresh and forward-thinking skincare brand, has teamed up with Bollywood star Emraan Hashmi for a lively new video campaign that puts men’s lip care in the spotlight.

With a mix of humor and style, the campaign aims to make lip care feel approachable and fun, breaking down old ideas about skincare being just for women.

The campaign, which dropped today, promotes Foxtale’s Brightening Lip Balm, a product designed to keep lips hydrated, protected from daily wear and tear, and looking naturally healthy. It’s perfect for guys dealing with busy lives and city pollution, showing that taking care of yourself doesn’t have to be complicated or dull.

The star of the show is a funny 30-second video featuring Emraan Hashmi, known for his charm in movies like Jannat and Raaz. In the clip, he’s in a hilarious back-and-forth with an insurance agent, jokingly trying to “insure” his famous lips.

• Foxtale partners with Emraan Hashmi for fun men’s lip care campaign
• Brightening Lip Balm launch makes skincare cool and relatable for men
• Men’s lip care gains spotlight with humorous video featuring Bollywood star

With quick wit and a big smile, Hashmi reveals his real secret: Foxtale’s lip balm. “Why stress when your lips are covered with hydration that lasts?” the video teases, making the product feel like a must-have. 

Anindita Biswas, Foxtale’s Chief Strategy Officer, shared her enthusiasm: “This video is a fun way to show that skincare can be engaging and practical. Emraan’s humor makes lip care feel cool and relatable, while highlighting our Brightening Lip Balm – it hydrates, protects, and gives a natural glow.”

Hashmi added, “Skincare isn’t just for women anymore. Working with Foxtale was a blast – we got to have fun while showing guys it’s okay to care about their lips.”

Also Read: Titan Skinn Perfumes Unveils Festive Joy in New Campaign

Priced at just INR 299, the lip balm is available on Foxtale’s website and select online stores. With men’s grooming on the rise – a 2025 Nielsen report shows a 35% jump in male skincare spending – Foxtale’s campaign with Hashmi is perfectly timed. It’s already creating buzz, and it might just make lip care the next big thing for guys.