Flipkart Kicks Off Upgraded Plus Loyalty Program with a Fun Ad Campaign

• Flipkart revamps Plus loyalty program with SuperCoins rewards and viral Dadaji-Dadiji ad
• Flipkart's upgraded Plus program brings 5% extra savings, surprises, and swag-filled ads
• Flipkart launches fun new campaign for enhanced Plus program with SuperCoins and early sale access

Flipkart, India’s leading e-commerce platform, has launched an enhanced version of its Flipkart Plus loyalty programme, spotlighted through a vibrant new campaign. The initiative, conceptualized by Boat House Media and FCB Kinnect, aims to redefine smart shopping by rewarding every purchase with SuperCoins, offering unmatched value to customers.

The new and improved Flipkart Plus comes with some awesome perks: you get an extra 5% off everything when you use SuperCoins, special deals with certain banks, early dibs on huge sales, and even cool surprises like gift cards or coupons after you order. Best part is no sign-up fee like with some other loyalty programs—it’s all about giving back based on how much you shop. “Flipkart Plus delivers exceptional value daily, with our most engaged customers earning SuperCoins on every order,” said Rahat Patel, Flipkart’s Vice President of Loyalty.

The campaign’s ad features a hilarious elderly couple, Dadaji and Dadiji, who totally steal the show with their modern, youthful energy. Picture this: they’re chilling on a rooftop, Dadaji’s zooming around on a skateboard, and Dadiji’s breaking down how SuperCoins save you money on stuff like phones, clothes, or even daily groceries. The ad ends with them busting out some hip-hop dance moves, proving that “loyalty’s got some serious swagger.” It’s got this fun mix of old-school charm and new-school cool that’s blowing up on social media and online.

Flipkart’s doubling down on keeping customers happy as part of its big growth push. Even with online shopping slowing down a bit, Flipkart’s orders jumped 20–25% in May compared to last year, and they’re expecting a 30% spike in June. This loyalty program glow-up goes hand-in-hand with other moves, like their new Patna fulfilment centre and their speedy delivery service, Flipkart Minutes.

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With this fresh program, Flipkart’s ready to take on competitors like Amazon and Meesho, keeping shoppers coming back for more. The campaign’s humor, heart, and awesome rewards show Flipkart’s all about making every shopping trip a blast.