Duroflex Launches Avalon Elite mov.E Campaign with Krithi Shetty

Duroflex has launched a new advertising campaign for its Avalon Elite mov.E motorised sofa range, featuring actor Krithi Shetty.

The campaign marks the brand’s entry into the motorised recliner sofa segment and signals its expansion beyond sleep solutions into living room furniture designed for everyday use in urban homes.

The Avalon Elite mov.E range focuses on functionality, space efficiency, and comfort.

A central feature of the collection is Zero Wall Technology, which allows the sofa to recline fully without being pulled away from the wall. This design is aimed at Indian households where living spaces are becoming smaller and furniture needs to adapt without limiting usability.

By enabling full recline within minimal space, the product addresses a practical constraint faced by many city consumers.

• Duroflex enters motorised recliner segment with Avalon Elite mov.E range
• Krithi Shetty fronts Duroflex campaign highlighting space-smart comfort
• Avalon Elite mov.E positions Zero Wall Technology for modern urban homes

The campaign is positioned around the theme ‘Designed to De-stress’ and highlights the sofa’s ergonomic construction. The range uses pocket spring technology to provide consistent support and comfort during extended use. Integrated USB charging ports are included to support device use while reclining, reflecting changing lifestyle habits. The sofas are offered in multiple colour options, including Hawaiian Sunset Orange, Griffin Grey, and Hunter Green, allowing customers to match the product with different interior styles.

Commenting on the launch, Ullas Vijay, Chief Marketing Officer of the Duroflex Group, said modern homes require furniture that balances comfort with intelligent design. He noted that Zero Wall Technology enables users to enjoy motorised reclining without compromising space, aligning with the realities of contemporary urban living. Vijay added that the launch represents Duroflex’s effort to extend its comfort-led engineering approach from mattresses into broader home furniture categories.

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The Avalon Elite mov.E range is available through Duroflex’s online platforms and select retail stores across India, strengthening the brand’s presence in the premium home comfort segment.