McCain Foods Debuts 'Jugalbandi' Diwali Campaign with Usha Uthup

McCain Foods has unveiled its latest digital campaign, 'Jugalbandi', a vibrant ode to family bonds and the magic of togetherness.  Conceptualized by creative agency Schbang, the campaign stars legendary singer Usha Uthup alongside her daughter Anjali and young grandson, blending generational musical talents with the irresistible allure of McCain snacks to create moments of pure connection.

In the heartwarming ad film, the Uthup family gathers for a lively Diwali celebration. What begins as a playful musical showdown – Usha's iconic disco beats clashing with Anjali's contemporary rhythms and her grandson's fresh DJ spins – evolves into harmonious unity.

The turning point? The tantalizing aroma of sizzling McCain snacks wafting through the air, drawing everyone to the table for shared bites and laughter. This 'jugalbandi' of music and flavors underscores McCain's core message: food as the ultimate bridge across ages, turning ordinary gatherings into unforgettable memories.

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• Usha Uthup Leads McCain’s Musical Diwali Campaign Celebrating Togetherness

"Diaries are filled with stories of food bringing people together, especially during festivals like Diwali," says a McCain spokesperson. "With 'Jugalbandi', we wanted to capture that joy in a fun, musical way, showing how our snacks spark conversations and create lasting bonds. Partnering with Usha Uthup, a timeless icon of inclusivity, amplifies our commitment to celebrating every family's unique rhythm."

The digital-first initiative, amplified across social media platforms, features McCain's popular range of frozen snacks – from crispy Aloo Tikki to cheesy smiles – positioned as festive essentials that make prep effortless and indulgence guilt-free. Directed with infectious energy, the campaign's soundtrack fuses retro grooves with modern beats, ensuring broad appeal from boomers to Gen Z.

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This launch continues McCain's festive legacy, following previous hits that emphasized joy in sharing. As families light diyas and exchange sweets, 'Jugalbandi' reminds us that the sweetest celebrations are those savored together. Viewers can catch the film on YouTube, Instagram, and McCain's official channels, where it's already sparking viral sing-alongs.

In a year where togetherness feels more precious than ever, McCain's 'Jugalbandi' isn't just an ad – it's a festive anthem for the heart.