Disney Star Partners with Eight Sponsors for the Upcoming Pro Kabaddi League

Disney Star has successfully teamed with eight sponsors for the forthcoming season of the Pro Kabaddi League (PKL), expanding its reach across linear, digital, and on-ground channels. Notable sponsors include Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, confirming PKL's position as one of India's premier sporting events.

The broadcaster earns more than Rs 100 crore in advertising income from the property. With its growing popularity, this season hopes to reach a diverse audience with intriguing brand collaborations and a distinct blend of sports and entertainment. Fans can look forward to exciting Kabaddi matches as well as new, inventive material that will enhance their viewing experience.

"The forthcoming season of the Pro Kabaddi League (PKL) promises to heighten the holiday mood while attracting both fans and companies with its unrivaled competitive excitement. As India's top domestic sport, PKL regularly breaks new ground, resulting in unprecedented engagement and attention. For advertisers, it provides a unique, integrated marketing platform that reaches millions of engaged viewers, offering great visibility and impact," said Ajit Varghese, Disney Star's Head of Network Ad Sales.

PKL Season 11 will begin on October 18, 2024, at the GMC Balayogi Sports Complex in Hyderabad, with a spectacular three-city schedule with matches in Noida and Pune. The Telugu Titans and Bengaluru Bulls will face off in the season opener, followed by U Mumba's match versus Dabang Delhi K.C. PKL will be broadcast live on the Star Sports Network and Disney+ Hotstar.