Deloitte-Google: Indian Sports Industry to Reach $130 Billion by 2030

According to a Deloitte-Google analysis, India's sports market is expected to rise from $52 billion in 2023 to $130 billion by 2030, led by an increase in multi-sport fan base and increasing engagement among Gen Z consumers.

The sector's 14% compound annual growth rate (CAGR) nearly doubles the national GDP growth rate, demonstrating its potential as a revolutionary force in the economy and society.

"This is a watershed moment for sports in India," said Roma Datta Chobey, interim country lead at Google India. "We're seeing an increase in multi-sport fandom, the popularity of digital platforms, and strong involvement from Gen Z, India's largest generation of sports fans. These trends provide organizations with unique chances to innovate, engage with enthusiastic followers, and promote ecosystem growth."

The paper, titled Think Sports: Unlocking India's $130 billion Sports Potential, focuses on India's 655 million sports fans, with Gen Z accounting for 43% of the total. Cricket still dominates, accounting for 70% of sports-related web searches, while kabaddi (120 million fans), football (85 million fans), and indigenous sports such as kho kho are gaining popularity.

According to the data, 90% of sports fans follow many sports, even if cricket is still the most popular sport, Chobey told. "This is a fantastic chance for up-and-coming sports to interact with fans and draw fair investment."

With 93% of Gen Z fans consuming information online, the survey also notes that the emergence of digital channels has changed how Indians watch sports. Fans now devote 20% more time to non-live content, such as short-form films and highlights, which opens up possibilities for individualized interaction.

The fan experience is being improved by interactive and AI-driven technologies, which are driving growth on social media, YouTube, and fantasy sports platforms.

"Digital-first formats like short-form highlights, behind-the-scenes footage, and interactive experiences have a huge opportunity beyond traditional television," Chobey stated. "AI-powered personalization will be essential to reaching Gen Z audiences, who prefer immersive, customized engagement."