Crompton Marks Chhath Puja with Touching AI Film on Trust

Crompton Greaves Consumer Electricals Ltd has launched a touching new film, Jahan Crompton, Wahan Bharosa, to mark Chhath Puja. Created using AI, the short video honors the festival’s deep traditions and shows how Crompton’s dependable pumps help families keep the celebrations going smoothly.

Chhath Puja is a four-day festival celebrated mainly in Bihar, Jharkhand, and parts of Uttar Pradesh. People thank the sun god for life and prosperity through strict rituals, fasting, and prayers by rivers or ponds.

Water plays a big role—from early morning baths to preparing sweets like thekua and setting up the puja offerings. The film beautifully captures this, highlighting how Crompton pumps quietly ensure water is always there when needed.

The story starts with the line, “Why not let every sacred festival begin with Crompton?” It follows a family through the rituals, showing how reliable water supply lets them focus on faith and togetherness. The message is simple yet powerful: “Generation after generation, Crompton is your trusted partner.”

• Crompton Celebrates Chhath Puja with Heartwarming AI Film ‘Jahan Crompton, Wahan Bharosa’
• Crompton’s AI-Powered Chhath Puja Film Highlights Trust, Tradition, and Reliable Water Solutions
• Crompton Marks Chhath Puja with Emotional AI Video Showcasing Family, Faith, and Dependable Pumps

Tanmay Prusty, Chief Marketing Officer at Crompton, shared, “Chhath Puja is about family, gratitude, and passing down traditions. We used AI to show how our pumps have been part of these moments for years. This isn’t just a tagline—it’s our promise to deliver performance you can count on.”

Rajat Chopra, who heads the pumps and home electricals business, added, “Water is at the heart of every Chhath ritual. Our energy-efficient pumps make sure it’s there without worry, so families can enjoy the festival fully. As leaders in home water solutions, we’re committed to products that support both homes and farms.”

The film will roll out on Crompton’s YouTube, Instagram, Facebook, and LinkedIn channels, backed by a festive social media campaign.

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With Chhath Puja around the corner, Crompton’s film is a gentle reminder: some things—like family traditions and a steady water supply—never go out of style.