Coke Studio Revives Music Mixtapes for Valentine's Day

HIGHLIGHTS:

• Coke Studio and Ogilvy are reviving the mixtape tradition with a curated collection for Valentine’s Day, featuring songs from Coke Studio Bharat, Bangla, and Tamil.
• The Coke Studio Mixtape is accompanied by a limited-edition, specially designed cassette player for a nostalgic, tangible music experience.
• The campaign celebrates the emotional connection of music, turning it into a personal expression of love and togetherness.
• Shantanu Gangane emphasized the universal power of music to evoke emotions and create shared moments of connection.

Coke Studio and Ogilvy are launching the Coke Studio Mixtape for Valentine’s Day, reviving the heartfelt tradition of expressing love through music instead of relying on digital interactions. The Coke Studio Mixtape features a curated collection of songs from Coke Studio Bharat, Bangla, and Tamil, all recorded onto a nostalgic cassette. Each mixtape is accompanied by a specially designed, limited-edition Coke Studio Cassette Player, offering a unique, tangible experience that brings back the timeless charm of mixtapes while celebrating the power of music to connect hearts.

Shantanu Gangane, senior director, integrated marketing experience, India and SWA, said, "Coke Studio has always been about celebrating music as a universal language—one that connects people, evokes emotions, and creates shared moments. With the Coke Studio Mixtape, we’re bringing back the joy of thoughtful gestures—turning music into a personal expression of love and togetherness. “

This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.

Sukesh Nayak, chief creative officer, Ogilvy India says, "A Mixtape is more than just songs—it’s about time, effort, and care. The value of which is just priceless. So, this Valentine’s Day, skip the usual gifts and surprise your partner with something made by you, just for them. Add a dash of magic that is timeless.”