Royal Albert Hall and Royal Enfield Partner for Bullet 650

London’s Royal Albert Hall has joined hands with motorcycle maker Royal Enfield and composer Rushil Ranjan for The Ballad of the Bullet, a campaign film marking the launch of the new Bullet 650.

This collaboration brings together the Hall’s historic pipe organ with South Indian chenda and parai drums, ending with a veena solo by artist Abi Sampa. The piece blends British and Indian sounds, reflecting the Bullet’s legacy that connects both worlds.

The film was shot on the main stage of the Royal Albert Hall and showcases the Bullet 650 surrounded by classical and traditional musicians. It premiered at the motorcycle’s global launch at EICMA 2025.

Matthew Todd, Director of Programming at the Royal Albert Hall, commented that the partnership celebrates shared cultural values, saying, “Rushil’s deep connection to the Royal Albert Hall and Royal Enfield shines through in this fabulous film.”

• Royal Albert Hall, Royal Enfield Unite for ‘The Ballad of the Bullet’ Campaign
• Royal Enfield Launches Bullet 650 with Musical Collaboration at Royal Albert Hall
• ‘Ballad of the Bullet’ Blends British and Indian Sounds for Bullet 650 Launch

 Meanwhile, Mohit Dhar Jayal, Chief Brand Officer of Royal Enfield, described the match-up as “a beautiful example” of two cultures, historic institutions and an “old school machine” coming together to create magic.

Rushil Ranjan, a lifelong rider and Royal Enfield enthusiast, is known for blending global classical traditions with contemporary orchestral music—traits that made him the natural choice to compose the cinematic score. 

Rushil Ranjan, a Royal Enfield rider himself, composed the soundtrack combining orchestral and traditional Indian instruments.

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The partnership celebrates more than just a product launch—it marks the meeting point of music, heritage, and craftsmanship between Britain and India.