Canva Unveils Second Edition of 'Dil Se, Design Tak' Campaign in India

Canva, the go-to platform for creating visuals, just launched the second round of its popular ‘Dil Se, Design Tak’ campaign in India, partnering once again with OML Entertainment.

This time, the campaign is all about keeping design simple and fun, with stories that hit home—whether you’re bonding with family or crushing it at work.

The campaign tells two fresh stories. The first stars Jaadu Dadu, a magician played by Dalip Tahil, whose daughter Aaliya (Saloni Batra) wants more than just his magic tricks. Aaliya’s daughter, Drishti, uses Canva to make a poster that brings the family closer, showing how a little design can spark big emotions.

The second story, dropping soon, features Aaliya as a millennial boss mentoring Sia, a lively Gen Z coworker. It captures their generational workplace vibes, with Canva helping them team up and turn ideas into reality.

• Canva Launches Second ‘Dil Se, Design Tak’ Campaign Celebrating Indian Creativity
• From Family Bonds to Office Wins: Canva’s New Campaign Highlights Simple Design
• Canva Expands Regional Reach with Multilingual ‘Dil Se, Design Tak’ Stories

To reflect India’s vibrant diversity, the campaign includes Tamil and Telugu films with local stars, plus dubs in Malayalam, Kannada, Marathi, and Bengali to connect with more folks. “Design is a powerful tool to connect and communicate. This campaign celebrates creativity in living rooms and boardrooms, empowering students, freelancers, teachers, and small business owners to turn ideas into impact in their own language.”

Earlier this year, Canva rolled out Visual Suite 2.0, loaded with cool AI tools like Canva Code, Canva Sheets, Magic Media, Magic Design, and Photo Background Remover. The ads show these tools in action, like designing a family poster or nailing a work presentation.

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You can catch the campaign on TV, in theaters, and on platforms like YouTube, Meta, Snapchat, and Spotify. With creator collabs, regional content, and local events, Canva’s making design a fun, accessible way for everyone in India to share their stories and ideas.