Campus Activewear Launches 'Move Your Way' Athleisure Campaign

Campus Activewear has announced the launch of its new athleisure campaign, Move Your Way, marking the brand’s formal entry into the athleisure apparel segment.

The campaign is aimed at strengthening Campus’ connection with India’s youth by aligning with their everyday movement, routines, and evolving lifestyle choices.

With this initiative, Campus expands beyond its strong footwear brand positioning to establish itself as a broader lifestyle brand.

The campaign reflects the brand’s focus on flexibility, comfort, and individuality, highlighting how today’s youth move seamlessly between work, fitness, travel, and leisure.

• Campus Activewear enters athleisure space with Move Your Way campaign
• New Campus athleisure range targets youth with comfort-led lifestyle wear
• Campus launches apparel line priced between ₹599 and ₹1,899

The Move Your Way athleisure collection includes Polo T-shirts, Round-Neck T-shirts, Jackets, Jogger Pants, and Caps for men and women. The range has been developed with functional features such as anti-odour and anti-microbial fabrics to ensure prolonged freshness, along with two-way stretch materials that allow ease of movement throughout the day. The collection is designed to suit multiple use cases, from light workouts and daily commuting to casual social settings.

Priced between ₹599 and ₹1,899, the athleisure line is positioned to remain accessible while meeting performance and comfort expectations of young consumers. The pricing strategy supports Campus’ intent to reach a wide audience without moving into the premium bracket.

Commenting on the launch, Nikhil Aggarwal, Whole Time Director and CEO, Campus Activewear, said the athleisure foray is a natural extension of the brand’s focus on products that align with changing consumer lifestyles. He added that the category allows Campus to address everyday apparel needs while maintaining its emphasis on functionality and design.

Also Read: Netflix Considers All-Cash Warner Bros Bid as Rival Pressure Grows

The Move Your Way athleisure collection is now available across Campus Exclusive Brand Outlets, the company’s direct-to-consumer website, and leading e-commerce platforms including Amazon and Myntra. Through this launch, Campus Activewear aims to build a stronger presence in the apparel space while reinforcing its relevance among India’s youth.