Bvlgari Appoints Dua Lipa as Global Brand Ambassador Worldwide

Italian luxury jewellery house Bvlgari has appointed global pop star Dua Lipa as its new global brand ambassador, strengthening the brand’s connection with luxury jewellery consumers and contemporary culture worldwide.

The appointment was announced on 19 February 2026 and reflects Bvlgari’s strategy to expand its influence in global luxury market segments driven by younger, digitally engaged audiences.

Dua Lipa is one of the most recognised names in pop culture, with multiple Grammy and BRIT Awards and a strong crossover presence in music and fashion.

Her appointment supports Bvlgari’s ongoing efforts in celebrity brand endorsements, where cultural relevance plays a central role in brand visibility and long-term positioning.

• Bvlgari appoints Dua Lipa as global brand ambassador
• Dua Lipa partnership strengthens Bvlgari’s reach among younger luxury consumers
• Bvlgari blends Roman heritage with pop culture influence through new ambassador move

According to the company, the partnership highlights shared values of confidence, creative freedom, and modern femininity. Laura Burdese, Deputy CEO of Bvlgari and incoming CEO from 1 July 2026, said the artist represents clarity, independence, and discipline—qualities that align with the maison’s identity and its emphasis on Italian luxury brand heritage combined with modern design language.

Dua Lipa described the collaboration as a natural fit, noting that Bvlgari celebrates strength and individuality. She emphasised the emotional significance of jewellery, stating that distinctive pieces can define moments rather than simply serve as accessories. This approach supports Bvlgari’s broader focus on storytelling and long-term brand meaning.

As part of the agreement, Lipa will feature in upcoming luxury fashion campaigns and international marketing initiatives. Her reach across music, fashion, and digital platforms is expected to strengthen brand ambassador strategy efforts, particularly among audiences seeking authenticity and cultural relevance in premium brands.

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The partnership reinforces Bvlgari’s position at the intersection of craftsmanship and contemporary influence, adding momentum to its high-end jewellery portfolio while maintaining its Roman heritage and global identity.