Britannia Good Day's 'Chai Khaa Lo' Makes Tea Time Fun

Britannia Good Day just dropped a super fun campaign called Chai Khaa Lo, Good Day Duba Lo, turning our everyday tea breaks into something truly special.

It all started with a tea seller’s catchy “Chai kha lo” chant that went viral, and now Britannia is encouraging everyone to take their chai game up a notch by dipping a Good Day biscuit into their tea.

They teamed up with music whiz Yashraj Mukhate to create a “Chai Anthem” that’s so catchy, you’ll be humming it all day! It’s all about celebrating that perfect moment when a Good Day biscuit meets a steaming cup of chai.

Plus, McCann Worldgroup made some short, 20-second videos that feel like peeks into real life—think friends joking around in a hostel, chilling on a train, or pulling an all-nighter studying. Each one shows how dunking a Good Day biscuit makes tea time way more fun.

• Britannia Good Day launches ‘Chai Khaa Lo’ campaign to spice up tea time
• Yashraj Mukhate creates catchy ‘Chai Anthem’ for Good Day biscuits
• McCann’s short videos show how dunking Good Day biscuits makes chai fun

Archana Balaraman, Britannia’s General Manager-Marketing, said, “Chai time is the heartbeat of India, and Good Day has always been part of that magic,” she said. “This campaign celebrates the light, fun, and relatable ritual of dipping a Good Day biscuit, making every cup of chai better.”

Sambit Mohanty from McCann Worldgroup added, “The enduring relationship between Good Day and chai inspired us to create an idea that’s wholesome and relatable, sparking intrigue around this beloved ritual.”

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Launched on September 26, 2025, Chai Khaa Lo, Good Day Duba Lo is all about making tea breaks a little more awesome. With its upbeat anthem and super relatable videos, it’s ready to become a part of India’s tea-time tradition. So, next time you’re sipping chai, grab a Good Day biscuit, dip it, and maybe even sing along!