Balaji Telefilms Enters Astrology Space with AstroVani App

Balaji Telefilms has announced its entry into the astrology segment with the launch of AstroVani by Balaji, a new app that marks the company’s expansion beyond entertainment.

Currently available on Android, the app offers daily horoscopes, personalised readings, and live consultations with astrologers, numerologists, and palmists. An iOS version will be released soon.

Ektaa R. Kapoor, Founder and Joint Managing Director of Balaji Telefilms, said, “I’ve always believed in the power of astrology. AstroVani by Balaji is something I’ve envisioned for a long time; it’s a heartfelt initiative … to help people across India and connect with the best astrologers.”

Group CEO Sanjay Dwivedi said the launch reflects Balaji’s focus on digital growth. “With AstroVani by Balaji, we continue our digital transformation journey by entering a high-engagement category that combines India’s cultural depth with the convenience of technology.”

• Balaji Telefilms launches AstroVani app, marking its debut in the astrology and lifestyle space
• Ektaa R. Kapoor unveils AstroVani by Balaji to offer personalised horoscopes and live consultations
• AstroVani app reflects Balaji’s digital diversification into astrology and self-help services

Dhaval Sheth, Chief Strategy Officer, added, “Every element of AstroVani by Balaji … has been built to ensure trust, ease, and relevance.”

With AstroVani, Balaji Telefilms aims to build a stronger connection with everyday consumers by venturing into lifestyle and self-help categories, moving beyond its established presence in television and digital content.

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The launch highlights the company’s strategy to diversify its portfolio and tap into India’s growing interest in astrology and spiritual services through credible digital platforms.