Amazon MX Player Unveils 100+ Shows for 2025 at StreamNext

The inaugural StreamNext event by Amazon MX Player brought together global marketing leaders such as Sir Martin Sorrell and Benedict Evans, alongside prominent figures from the entertainment industry. The event highlighted India’s shifting content consumption landscape and Amazon MX Player’s expanding role in advertising. Key attendees included Bobby Deol (Aashram 3), Suniel Shetty and Jackie Shroff (Hunter 2), Remo D’Souza and Malaika Arora (Hip Hop India 2), and Ashneer Grover (Rise and Fall). Additionally, Amazon MX Player revealed plans to launch over 100 new shows in 2025.

“Today’s gathering is all about bringing together the vast reach of Amazon MX Player, with ad tech that leverages Amazon’s trillions of customer signals,” said Girish Prabhu, head of Amazon Ads India. “It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to over 250 million unique users in India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom. Full funnel advertising is here!”

With a diverse mix of Originals, reality shows, and MX Vdesi content featuring K-dramas, Mandarin, and Turkish series, Amazon MX Player has become a leading entertainment platform in India. "No other streaming service in India offers such a vast range of content for free," said Karan Bedi, Head of Amazon MX Player.

Bedi highlighted that MX Player is one of India’s most downloaded apps, boasting over 1.4 billion downloads on the Play Store. Additionally, Amazon MX Player is available on Amazon.in, Prime Video, and Fire TV, offering users the flexibility to enjoy content on their preferred platform. “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming, its reach is already at par with some of the leading general entertainment channels in India.”

Amogh Dusad, Head of Content, revealed that over 100 new shows are slated for 2025, including 40 fresh Hindi originals and new seasons of fan-favorites like Aashram, Hunter, Jamnapaar, Half CA, Hip Hop India, Sixer, Who’s Your Gynac, and Playground. Among the new series are Bhay, centered around an Indian paranormal investigator, The Titan Story, which explores India’s first super brand, and the reality show Rise and Fall, where contestants vie to become rulers or stay paupers. Viewers can look forward to a new MX Vdesi series each week, dubbed in Hindi, Tamil, and Telugu, along with an extensive movie library.

Dusad emphasized that the platform leverages consumer insights to craft authentic storylines and experiment with fresh content formats. “We are committed to keeping India entertained—free of charge!”

The event also introduced innovative interactive and shoppable ad formats on Amazon MX Player. These include in-stream shoppable ds that allow viewers to browse products during ad breaks, as well as immersive formats designed for more impactful brand communication. Viewer engagement with these native ad formats is 6-7 times higher compared to other industry alternatives.

“Our audiences are highly engaged viewers and we have a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide. Even brands that don’t sell products or services on Amazon can connect to customers through this premium world of content and by leveraging our first-party shopping signals, to enhance their campaign effectiveness”, said Aruna Daryanani, director, Amazon MX Player.

Om Jha, Director of Media and Partnerships at PepsiCo, shared valuable insights on how the service has played a key role in driving the brand's success.