Amazon Establishes Creator University and Supports Social Media Influencers

Creator University and Creator Connect were launched, as announced by Amazon in on Monday. Creative University is an educational initiative created to provide content producers the skills and information they need to thrive in the ever-changing creative economy. The initiative will serve a wide range of content producers, including both seasoned and up-and-coming influencers.

According to a media release available here, the curriculum gives participants the fundamental understanding and useful tactics needed to develop a viable company on the Amazon marketplace through a carefully chosen collection of materials.

Throughout the Amazon ecosystem, Creator Connect is a series of live events aimed at connecting, educating, and developing creators.Throughout the Amazon ecosystem, Creator Connect is a series of live events aimed at connecting, educating, and developing creators. The purpose of these carefully planned events is to create anticipation for impending discounts and draw new producers to the Amazon Influencer Program, coinciding with significant sales and Amazon initiatives.

A range of engaging events are available through Creator Connect, such as trend talks, product demonstrations, influencer-led workshops, meet-and-greet sessions with Amazon executives and well-known creators, and more. Beginning on June 3rd, 2024 in Mumbai, the inaugural Creator Connect event, "A Summer Escape," will center around creating a community of fashion and lifestyle producers in conjunction with Amazon Fashion's Wardrobe Refresh Sale.

At Amazon, we are aware of the enormous impact content producers have on today's customers. Our approach to providing these aspiring and existing artists with the resources and information they require to flourish in the Amazon ecosystem is through Creator University and Creator Connect. Through these initiatives, artists will meet influential people in the industry, acquire useful tools, and establish a long-lasting company on our platform.

“We are dedicated to building a cooperative community where creators can benefit from one another and help our customers make well-informed purchases,” stated Kishore Thota, Director, Amazon Shopping Experience, India & Emerging Markets. (Organizations)