Agoda Unveils 'Amazing Hotel Prices' Campaign with Top Entertainers

Agoda has launched a new digital campaign titled “Amazing Hotel Prices”, featuring Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The campaign focuses on promoting affordable domestic hotel stays across India, especially at a time when travel demand continues to rise.

The multi-film series highlights Agoda’s competitive pricing through humorous and relatable storytelling. Each film reflects the personalities of the featured celebrities, showcasing their reactions to discovering unexpected hotel deals. The tone remains light-hearted, aiming to connect with travellers who enjoy short breaks, spontaneous plans and value-driven bookings.

The campaign highlights discounts of up to 50% on selected hotels. Agoda aims to appeal to travellers exploring quick getaways, family stays or festival-season plans. The brand has positioned affordable pricing as a core message throughout the rollout.

• Agoda launches “Amazing Hotel Prices” campaign with top entertainers
• New films promote affordable hotel stays with humour and celebrity appeal
• Campaign targets value-focused travellers as domestic tourism rises

Collective Artists Network collaborated on the concept and production of the films. The goal was to create memorable content using familiar faces and a conversational approach. The short-format style supports fast consumption across social media and digital channels.

Gaurav Malik, Country Director — Indian Subcontinent & Indian Ocean Islands at Agoda, said the campaign reflects the excitement travellers feel when finding great prices. He added that the involvement of well-known personalities helps make the message more engaging for wider audiences.

Sudeep Subash, Co-founder and CRO at Collective Artists Network, said the films were designed to feel natural and easy to relate to, focusing on reactions rather than scripted delivery.

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Since launching across YouTube, Instagram, Facebook and the celebrities’ accounts, the campaign has reached close to 100 million impressions. Agoda expects the initiative to strengthen its position among travellers looking for affordable and reliable hotel booking options in India.