Adda52 Unveils New Brand Identity with 'Game On' Tagline

Adda52, India’s top online poker platform, just rolled out a bold new brand identity, complete with a catchy tagline: “Game On.” Announced yesterday, this makeover is all about celebrating the smarts, strategy, and drive of poker players, inviting everyone from pros to newbies to join the fun.

The updated look sticks with Adda52’s iconic red color, which screams passion and excitement, while doubling down on its goal to build a lively poker community that works both online and in person.

The “Game On” tagline captures the competitive vibe and sharp thinking poker demands, inspired by deep dives into what players love about the game.

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• Adda52 Unveils Bold Rebrand with “Game On” Tagline to Empower Poker Players
• India’s Leading Poker Platform Adda52 Revamps Identity, Embraces Skill and Strategy
• Adda52’s “Game On” Rebrand Signals New Era for Online Poker in India

Joydeep Mukherjee, Chief Marketing Officer at Deltatech Gaming, Adda52’s parent company, said, “Our new tagline, ‘Game On,’ reflects the mindset of our players—strategic, confident, and ready to win. We want to inspire everyone, from poker veterans to folks like entrepreneurs and professionals, to see poker as a game of skill and purpose.”

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This rebrand comes on the heels of big business moves. In February 2025, Hyderabad-based Head Digital Works shared plans to take a majority stake in Deltatech Gaming, aiming to fold Adda52 into its operations while giving Delta Corp a 5% share in Head Digital. This deal is set to boost Adda52’s place in India’s fast-growing online gaming scene.

The new branding weaves a consistent vibe across everything Adda52 does, making poker feel like more than a game—it’s a way to show your smarts and style. As India’s poker leader, Adda52 is calling on players to sharpen their skills and dive into the thrill of the game. With the online gaming world booming—experts say in-game advertising could hit $17.6 billion by 2030—this refresh sets Adda52 up to stay ahead while keeping its community-first spirit alive.