Aashirvaad Masalas & Nani Honor Homemakers with AI Campaign

ITC’s Aashirvaad Masalas has teamed up with Telugu cinema’s favorite, Natural Star Nani, for a heartwarming campaign called “Dammu Meede, Star Meere.”

This exciting initiative celebrates homemakers as the real stars of their kitchens, blending creativity, technology, and the love of cooking to connect with families across Andhra Pradesh and Telangana.

The campaign, started earlier this year with Nani appearing as the face of Aashirvaad Masalas has introduced a new cool feature an AI-driven WhatsApp bot, which allows one to design their own movie poster.

On scanning a QR code on Aashirvaad Chilli Powder packs or looking at the social media pages in Telugu, the users have an option to select their language, select a genre of movie such as romance, comedy, thriller or action and upload a selfie. Within seconds, a custom made poster is created that has them and Nani on it and makes them feel like a movie star. Lucky fans would even be able to see their posters on billboards or even win free movie tickets!

• Aashirvaad Masalas and Nani honor homemakers with AI-powered movie poster campaign
• “Dammu Meede, Star Meere” celebrates Telugu cooking stars through technology and tradition
• ITC’s Aashirvaad spices blend authentic flavors with fun AI for Andhra and Telangana families

Aashirvaad Masalas is all about celebrating the bold, authentic flavors of Telugu home cooking, and this campaign brings that spirit to life. Piyush Mishra, ITC’s Spices Business Head, shared, “Nani’s genuine connection with Telugu audiences makes him the perfect partner for our upgraded masalas, which bring vibrant color and rich taste to dishes.” Nani added, “I’m thrilled to be part of this campaign, celebrating the homemakers who make every meal special with their love and skill.”

Also Read: iPhone 17 Pre-Orders Open in India: How to Book Yours Today

This campaign uses the Telugu fascination with films and transforms ordinary cooks into heroes in their own life stories. It is being broadcasted on local television, on YouTube, on Instagram, and others, reaching homes across the nation. With fun technology and the home cooking warmth, Aashirvaad Masalas is making the homemakers feel special and everyone will be motivated to spice up their food with pride.