The Digital Out-of-Home (DOOH) market in India is expected to reach around USD 524.8 million this year. This growth can be attributed to a significant growth steered by increased adoption of digital screens in public spaces, rapid urbanization, and the integration of data-driven, personalized advertising technologies.
With this positive growth trajectory at hand, the overall OOH advertising landscape looks positively promising. If we screen some of the key trends, interactive and dynamic displays, Gamified billboards, AI-powered campaigns, and personalized content based on audience demographics has further bolstered the space.
Adding to this, there has been a traction in utilizing location data to deliver targeted ads to specific audiences while developing a seamless connection between DOOH and online advertising platforms for a unified brand experience. As per GroupM India annual report - This Year Next Year (TYNY) - India's advertising expenditure is expected to grow by 7 percent in 2025, taking the overall ad revenue to ?1,64,137 crore with an increment of Rs 10,730 crore compared to 2024, As we slowly stride forward in 2025, a move towards the digital future has been disrupting the Out-of-Home (OOH) advertising industry with major transformations.
So to say, DOOH is poised for a remarkable growth spurt in 2025 as there has been more focus on facilitating data-driven, personalized content that are reshaping how brands connect with consumers in public spaces. With all the advancements in the realm of technology, DOOH service providers now can aid businesses better in devising interactive and memorable brand experiences.
However, partnering with a competent service provider is crucial to reap the optimal benefits out of DOOH advertisements. Understanding this, Media Infotainment brings to yet another meticulously crafted edition for the month of March - “10 Most Promising Digital OOH Service Providers in India - 2025.” Through this edition, we will shed light on some of the promising players in the realm of DOOH who have shown their mettle in offering innovative OOG advertising solutions. Adding to this, our magazine will also cover insights from the DOOH market in India to help readers stay at par with the changing market dynamics.
