Media Infotainment >> How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s about creating a space for human emotions. It’s not about characters delivering scripted dialogues, but about crafting moments that sp...,

Media Infotainment >> Rishabh Pant Breaks Records with Rs 27 Crore IPL Bid

Rishabh Pant sets a new record in IPL history as highest paid player till now, with Sanjeev Goenka's Lucknow Super Giants securing him for a huge amount Rs 27 crore.,

Media Infotainment >> Ashwini Vaishnaw Calls for Stronger Regulations on Social Media, OTT Content

Union Minister of information and broadcasting Ashwini Vaishnaw highlighted the need to strengthen the existing laws regulating social media and OTT platforms in the Lok Sabha on Wednesday.,

Media Infotainment >> Zee Business Competes with Hindi News Channels on Budget Day

The Union Budget was traditionally seen as an event mainly followed by the English-speaking audience of business news channels.,

Media Infotainment >> DoT Urges Meta, Instagram, Google to Remove Content Violations

The Department of Telecommunications (DoT) has directed social media platforms like Meta, Instagram, Google, and X to delete certain content or apps that contravene the Telecommunications Act, 2023 provisions.,

Media Infotainment >> KitKat India Teams Up With One Piece for Anime Campaign Push

KitKat India has partnered with the popular anime One Piece to launch a fresh anime marketing campaign India that connects with the country’s growing community of anime fans.,

Media Infotainment >> New Modes of Outreach, Formats, and Business Structures in the Indian Publishing Industry: 2024

In 2024, the book publishing world is witnessing noteworthy changes in how it reaches people and grows. More people are using digital ways to publish books, which helps create new methods that is environment friendly.,

Media Infotainment >> Elon Musk Responds as X Ranks as Top News App in India

Billionaire Elon Musk, who owns social media platform X, sparked an online conversation after reposting a message from a user named DogeDesigner, who claimed that "X is now the #1 news app on the AppStore in India.",

Media Infotainment >> Vidya Balan Named Brand Ambassador for Welspun

Welspun India, which is a leading home textile brand has signed Bollywood actress Vidya Balan as the brand ambassador. The action will increase Welspun presence not only in India, but also in the rest of the world, as the easygoing and natur...,

Media Infotainment >> From Advertising to Entertainment: India's Gaming Ban Sparks Transformation

In August 2025, the Parliament of India passed the Promotion and Regulation of Online Gaming Bill, the bill that banned all of the real-money gaming (RMG) applications in India, including PokerBaazi, Dream11, and Mobile Premier League (MPL)...,