Media Infotainment >> Too Yumm Signs Ananya Panday as Brand Ambassador

Too Yumm!, one of the top snacking brands, has signed on Bollywood actress Ananya Panday as the face of the brand in its premium instant noodles sub-brand, K-Bomb. Its collaboration, revealed on July 3, will enhance the attraction of K-Bom...,

Media Infotainment >> Balancing Functional Value with Emotional Storytelling

In an exclusive conversation with Media Infotainment, Shawn Candy—Chief Marketing Officer at Paragon Footwear—shares how the brand balances functional clarity with emotional resonance in its storytelling. From highlighting durability, comfor...,

Media Infotainment >> McCain Foods Debuts 'Jugalbandi' Diwali Campaign with Usha Uthup

As the festive fervor of Diwali envelops India, McCain Foods has unveiled its latest digital campaign, 'Jugalbandi', a vibrant ode to family bonds and the magic of togetherness. Conceptualized by creative agency Schbang, the campaign stars legenda...,

Media Infotainment >> Annamacharya Music Contest 2025 Finale on Dec 20

Annamacharya Bhavana Vahini (ABV), founded by Padma Shri Dr. Shobha Raju, is delighted to announce the Grand Finals of “TANDANANA, Annamacharya International Music Competition 2025”, to be held on 20th December 2025 at 6:00 PM onwards at Annamayy...,

Media Infotainment >> Oreo Rolls Out 'Dream for the Team' World Cup Campaign

Oreo has launched a new nationwide campaign titled ‘Dream for the Team’ to coincide with the Cricket World Cup, positioning fans as an integral part of Team India’s journey. The campaign draws on the emotional connect Indians share with cricke...,

Media Infotainment >> 7UP Launches Snow-Fresh Summer Splash Campaign Across India

As summer temperatures rise across India, 7UP has launched its new Snow-Fresh Summer Splash campaign, reinforcing the brand’s long-standing positioning as a strong refresher while spotlighting affordability and mass appeal. The summer campaig...,

Media Infotainment >> Air India Launches 'The Premium You Deserve' Campaign

Air India has launched a new brand campaign titled ‘The Premium You Deserve campaign’, focusing on its Premium Economy offering and targeting modern travellers who are increasingly conscious about comfort and value. The campaign is being rolle...,

Media Infotainment >> Crunchyroll Unveils 'Ready to Anime?' Campaign With Rashmika & Gill

Crunchyroll has rolled out a new India-focused anime campaign titled ‘Ready to Anime?’, featuring actor Rashmika Mandanna and Indian cricketer Shubman Gill. The campaign aims to reflect the growing mainstream acceptance of anime in India and posit...,

Media Infotainment >> Kareena Kapoor Fronts TOPS 'Foodies Ka Choice' Brand Push

Bollywood actor Kareena Kapoor has been signed as the brand ambassador for GD Foods Mfg. (I) Pvt. Ltd.’ condiment brand TOPS, marking the launch of its latest advertising campaign, Foodies Ka Choice. The television-led campaign introduc...,

Media Infotainment >> World Music Day 2024: 10 Most Decorated & Celebrated Entities in the Indian Music Industry

The Indian Subcontinent is known for its diverse cultural heritage, wherein, there is one art form which will continue to shine is music. In today’s auspicious day of the World Music Day - 2024, let’s look into some of the rightest and respectable..,