Top 5 Ad Campaigns 2025: Redefining Bonds in a Changing World

Google's "Gangoogly": A Nostalgic Cricket Twist 

Ending the list of Google products in the year, Google released a charming ad that merged cricket nostalgia with an innovation in technology, which was titled Gangoogly, featuringthe old Indian Captain Sourav Ganguly.

The campaign, conceived by Bare Bones Collective, was based on the word googly, the motion of a ball in cricket, and a pun on the ability of Google to search, with Ganguly appearing in comic situations that demonstrated the functionality of the Google product, such as the addition of real-time updates and amusing queries. 

 The idea was a tribute to the culture of cricket in India, and the iconic figure of Ganguly reminded everyone of his reign as a leader. The important messages were about how Google can be used in all aspects of fun, whether it is cricket statistics or life hacks, and how technology can become user-friendly and entertaining. 

It was aired during the cricket seasons and reached sports enthusiasts through YouTube, Instagram, and X, where reels and posts become viral. The ad garnered millions of views and was remarked on as clever wordplay and the charisma of Ganguly.

Impacts? Inspired Indian-created content on Google. The first of its kind as a crossover, "Gangoogly" proved that ads didn't necessarily have to be either heritage or modern, establishing Google as a pop culture commodity.