Top 5 Ad Campaigns 2025: Redefining Bonds in a Changing World

Vinsmera Jewels' Gender-Norm Challenger: Mohanlal's Feminine Elegance 

In mid-2025, Vinsmera Jewels created a buzz with an Ad that had audacious gender stereotypes when the Malayalam super star Mohanlal was shown in a role that was a blend ofelegance and an edge.

Under the guidance of renowned film-maker Prakash Varma of Nirvana Films, the campaign recorded Mohanlal wearing jewelry that is traditionally regarded as feminine and as he embraces his inner woman with dignity and mischief.

He breaks the society conventions of masculinity and beauty in one scene, as he slips out of a shoot to steal into a jewelry exhibit. 

The theme was built around inclusivity and self-expression, and Mohanlal in the voiceover highlighted that there is a woman in each one of us, which pushed the notion that jewelry is gender free. This story hit in a year where fluidity and empowerment were increasingly discussed, which would make Vinsmera a forward-thinking brand within the luxury industry.  

There were no traditional celebrities besides Mohanlal, however, the viral nature of the ad was due to the twist of the story. It went viral on Instagram and Reddit, and people began talking about conventions being shattered, with the fans applauding the versatility of Mohanlal. The campaign was aimed at urban, millennial consumers who prioritized authenticity and was run on digital platforms and TV and reported a 30 percent spike in brand search.