Vox Media and The Atlantic Ink Deals with OpenAI

The Atlantic and Vox Media are the most recent publishers to sign an agreement with OpenAI.

Articles from Vox Media, the company that owns Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation, will be given brand credit and audience recommendations inside ChatGPT. The newspaper will employ OpenAI to improve its searchable gift recommendations from The Strategist and use it as part of its first-party data ad platform, among other applications. Vox Media's archives will also be utilized to "enhance "ChatGPT's technology.

The Atlantic will allow users to search its articles using ChatGPT; inquiries will return an attribution link and the article's complete text. Additionally, The Atlantic will provide OpenAI with feedback in order to enhance the news experience on ChatGPT and other products. 

"The Atlantic is currently developing an experimental microsite, called Atlantic Labs, to figure out how AI can help in the development of new products and features to better serve its journalism and readers––and will pilot OpenAI's and other emerging tech in this work," the business stated in a press release.

The CEO of The Atlantic, Nicholas Thompson, stated, "We believe that people searching with AI models will be one of the fundamental ways that people navigate the web in the future." "We're delighted to partner with OpenAI, to make The Atlantic's reporting and stories more discoverable to their millions of users, and to have a voice in shaping how news is surfaced on their platforms."

"As the media and technology landscapes change, it's vital that accurate, trustworthy information reaches the public, and this partnership recognizes that human creativity and quality journalism are a key part of responsible deployment of generative AI," Pam Wasserstein, president of Vox Media, said.

The agreements' financial details were kept a secret. Vox is owned by PMC, which also owns The Hollywood Reporter.

These are the most recent businesses to join together with OpenAI as the firm accelerates its publisher agreements. Last week, OpenAI announced an agreement with Reddit, a contract with News Corp. and all of its sites, including The Wall Street Journal, and an earlier May arrangement with Dotdash Meredith, the owner of People.

Simultaneously, OpenAI has faced criticism for using a ChatGPT voice function that sounds like Scarlett Johansson. Johansson stated that the firm had requested to utilize her voice last year, but they were unable to come to an agreement. OpenAI reports that that functionality has subsequently been put on hold.