Veteran Journalist Anjana Menon Launches Groundbreaking Corporate Intelligence Service

By Media Infotainment Team | Thursday, 07 November 2024

In a move that will help companies understand and respond better to their stakeholders, seasoned journalist Anjana Menon has disclosed a pioneering Stakeholder concept Audit service, targeting listed companies, private equity funds, and venture capital firms across India, the UK, and Singapore.

The futuristic service, which comes at a time when corporate leaders are scuffling with gradually compound stakeholder expectations, promises to deliver crucial qualitative insights that could make or break strategic decisions.

Menon stated, "This is about giving business leaders the unvarnished truth about how their key stakeholders perceive them." whose two-decade career spans some of the most respected names in global media. “This will help them enhance shareholder value and avoid hidden shocks.”

At the heart of the offering is a comprehensive analysis that delves into investor perceptions about company strategy and management performance. The service also aims to display hidden risks and openings for PE portfolio companies, while contributing dynamic 360-degree stakeholder feedback during critical periods such as mergers and restructurings.

The launch helps Menon to reach another milestone, who founded Content Pixies in 2014. Under her leadership, the consultancy has built an impressive client roster including TVS Motors, Tata Trusts, and Niti Aayog, leveraging data driven storytelling across various media formats to help businesses intensify their message.

Furthermore, Menon brings a wealth of experience to this new venture, having served as Executive Editor at NDTV Profit, where she captured identification for unbiased and bold coverage of business news and conducting landmark interviews. As part of the team of the founding editors of Mint, she played a crucial role in establishing India's first Berliner-format business paper and setting news and writing standards.

Her international credentials include a long stint as senior writer at Bloomberg News, in London and Singapore where she covered major financial crises and beats. Today, she continues to shape discourse through her edit page columns in The Economic Times.

With this new venture, Menon appears set to bridge a critical gap in corporate intelligence, offering business leaders the kind of delicate stakeholder insights that could prove inestimable in today's fast-evolving risk environment.

 

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