Vasmol Welcomes Vidya Balan as Brand Ambassador

Vasmol, a leading hair colour brand under Hygienic Research Institute Pvt. Ltd. (HRIPL), has announced acclaimed actress Vidya Balan as its new brand ambassador.

The partnership coincides with the launch of Vasmol’s innovative Henna Crème Hair Colour and Shampoo Hair Colour, a no-ammonia product blending traditional henna with modern science for safe, vibrant hair colour. Available in handy 25 ml packs, this new range is perfect for Indian women who want to cover greys while keeping their hair healthy and shiny. 

Dheeraj Arora, MD & CEO of HRIPL, said, “For over six decades, Vasmol has been a cherished part of Indian homes. Our latest offering, Vasmol Henna Crème Hair Colour, combines tradition with modern convenience. Vidya Balan embodies our core values—rooted in tradition yet forward-thinking—making her the perfect face for this campaign.”

• Vidya Balan Joins Vasmol as Brand Ambassador for New Henna Crème Hair Colour Launch
• Vasmol Unveils No-Ammonia Henna Crème Hair Colour with Vidya Balan as the New Face
• Vasmol Taps Vidya Balan to Promote Safe, Natural Hair Colour in New Campaign

Priyanka Puri, Senior VP of Marketing at HRIPL, added, “This launch marks a pivotal moment for Vasmol, merging tradition with modern science. Vidya’s elegance and authenticity reflect the ethos of our brand, resonating with women who value safe, natural beauty. With her, we aim to deepen consumer trust and strengthen Vasmol’s legacy.”

Vidya Balan couldn’t be happier about the collaboration. “Henna is deeply rooted in our culture, and Vasmol’s no-ammonia crème brings that tradition into a modern format women can trust. I’m thrilled to partner with a brand that celebrates natural beauty and self-expression.” she said. “Vasmol’s no-ammonia crème makes it so simple for women to enjoy its magic. I’m excited to team up with a brand that’s all about natural beauty and feeling confident.”

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With Vidya leading the charge, Vasmol’s new campaign is all about celebrating authenticity and self-expression. The catchy tagline, “Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal,” sums up the promise of safe, gorgeous hair. This partnership is sure to win hearts, keeping Vasmol a go-to name for women across India.