Umesh Kaipenchery Joins aha as Senior VP, Non-Subscription Revenue

One of the popular regional OTT platforms, aha, announced the appointment of Umesh Kaipenchery as the Senior Vice President and the Head of the Non-Subscription Revenue Department. With more than 15 years of global experience in digital ad monetization, sales leadership, and strategic planning, Umesh will play a pivotal role both in expanding the advertising revenue opportunities of the platform and driving its growth.

Prior to joining aha, Kaipenchery was the National Head at Sony Liv, where he successfully led and managed sales teams. He has also worked with prominent companies such as Savaan, Yahoo, and Cyber Media, where he developed deep expertise in driving sales and fostering revenue growth across various digital platforms.

Joining aha is the new key responsibility of Umesh Kaipenchery, mainly with the mission of focusing on the growing and optimization of the non-subscription revenue streams, that is, brand solutions and advertising solutions using the YouTube platform by the company. The strategic initiatives of Umesh Kaipenchery would be the precursor of growth as well as sustainability of Aha's leadership in the market.

Ravikant Sabnavis, CEO of aha OTT, says, "We are delighted to have Umesh on board as part of our leadership team. With his extensive experience, he will play a crucial role in expanding and strengthening our non-subscription revenue streams, driving greater value for our audience and stakeholders."