TIPS Music Teams Up with TikTok to Broaden Music Reach

TIPS Music Ltd, a music label, has announced a direct strategic partnership with TikTok to promote its music library on the platform. This collaboration will allow Non-Resident Indians (NRIs) and expatriates (excluding China and India) to access and engage with TIPS music.

“We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of TIPS Music. The TikTok platform has a massive audience base and this deal improves the discovery of our music. I would like to thank TikTok and our CEO, Hari Nair for weaving this direct deal”. Kumar Taurani, managing director, TIPS Music Ltd, said. 

The company also mentioned that the partnership between TIPS Music and TikTok is designed to address the growing global demand for Indian music.