The Walt Disney Company Promotes Saket Arbhi to Director of Brand Management

The Walt Disney Company has promoted Saket Arbhi to Director of Brand Management. In this revamped role, he would be overseeing the management of brand Disney, Pixar, Marvel, Star Wars, and National Geographic for India in terms of corporate brand management, brand strategy and stewardship, as well as for other in-house partners. 

His role includes all business continents on charges to OTT, linear television, studios, consumer products, and live entertainment. He will be the advisor to senior management, approve all branded content, products, marketing and digital initiatives, and also serve as the center of excellence in brand and marketing strategy. He will report to global headquarters in Burbank, California.

Arbhi brings two decades worth of experience in brand management, marketing, partnerships, and digital at some of the largest media organizations. He specializes in brand development & management, franchise strategy, marketing, communications, partnerships, digital, and brand advocacy through public relations.

He has worked for organizations such as Sony Entertainment Television, Zee Entertainment Enterprises, and Star India during his career.