Story Digital Secures Digital Mandate for Zee Punjabi

Zee Punjabi has appointed Story Digital as its new digital creative agency to oversee its comprehensive digital mandate. Story Digital will take the control of the entire campaign across social media platforms for managing its popular television shows to enhance audience engagement. It aims to significantly amplify the audience reach of the content, increase the TV viewership, and drive the connection between viewers and well-loved programs, it said in a recent release.

Rohan Chawla, Co-Founder of Story Digital, stated, “It’s an absolute privilege to partner with a brand that holds such a strong and rich legacy in entertainment. Zee Punjabi has always brought the vibrant spirit of Punjab to our screens, and with Story Digital on board, we’re excited to elevate its digital presence to new heights. We aim to create a dynamic brand experience through digital strategies that truly resonate with the audience and drive tangible results.”

Subhojit Chaudhury, the Marketing head of Zee Punjabi added, "Choosing Story Digital was an obvious choice. Their ability to understand the regional voice and creativity and talent for crafting engaging, viral content perfectly align with our vision of connecting with our audience in fresh and exciting ways. We are confident that their expertise in driving social media engagement will not only enhance Zee Punjabi’s TV viewership and brand but also strengthen our relationship with viewers."