Starin Launched Media and Entertainment Business Unit

US distributor Starin has revealed a media and entertainment business unit to authorize resellers to take advantage of the growing demand for broadcast solutions in AV environments.

The initiative will allow the Midwich group-owned company to offer a complete portfolio of the software and hardware solutions used for acquiring, storing, managing, editing and delivering video. 

Starin’s portfolio of media and entertainment solutions includes Avid, BirdDog, Boris FX, Canon cameras, Cinedeck , EditShare, Epiphan, Kiloview, LiveU, Maxon, PTZOptics and Telestream. 

The media and entertainment team will be led by executive director of business management Rich D’Angelo and business development manager Jeff Barnes.

D’Angelo has more than 25 years of experience in the industry and joined Starin last year following its accession of Toolfarm and 76 Media Systems, where he served as chief executive.

Starin's CEO, Bobby Swartz, stated, “The adoption of IP technologies has bridged the gap between AV and broadcast, leading to greater convergence between these sectors. Additionally, the pandemic has significantly heightened the demand for high-quality remote video experiences for businesses, educational institutions, and places of worship.” 

"From producing polished corporate town halls to streaming engaging classroom lectures, Starin has the tools and expertise to help its partners deploy broadcast technologies into projects across a broad spectrum of verticals.”

Bill Reimer, vice-president of sales at Starin, said: “Starin offers a unique combination of AV and broadcast expertise, streamlined software distribution capabilities and solution selling, which allows our manufacturer partners to reach new customers in new markets.

“Our channel partners have relied upon us to curate and support a complete ecosystem of AV and UC solutions, and we are thrilled to bring the same approach to broadcast, where we have assembled a comprehensive portfolio of best-in-breed solutions supported by a team of specialists.”