Sony Pictures Network India Appoints Parinda Singh as the Marketing Head

Parinda Singh has joined Sony Pictures Network India as marketing head for the Hindi film cluster and Sony Marathi. She made the announcement on LinkedIn.

"Back in the hot seat! I am thrilled to begin my new role as Sony Pictures Networks India's Head of Marketing for the Hindi Movie Cluster and Sony Marathi. These two incredible portfolios are all about cult and culture, which is deeply ingrained in consumers' lives. After years of consulting in fintech, OTT platforms, and digital native brands, I'm ready to apply what I've learned to spark conversations, drive growth, and leave a lasting impact. Here's to reaching new milestones, one question (and answer) at a time!" Parinda Singh stated.

Singh has over 20 years of experience working with various brands, advertising agencies, and Fortune 500 companies. She specializes in developing new brands and businesses, with a focus on consumer insights and market knowledge.

Her experience in content marketing spans over 14 years and includes sectors such as media and entertainment, food, fintech, and OTT platforms.

Parinda Singh has previously worked for Bennett Coleman & Co., Zee Entertainment Enterprises, Star TV Network, Zoom TV, Mudra Communications, FCB Ulka, and other companies.