Skoda Revives Octavia RS with Playful 'Heartbreak' Campaign

Skoda Auto India just pulled off something clever: they sold out 100 units of the new Octavia RS in 20 minutes flat.

To mark 25 years in India, the company teamed up with ad agency BBH to launch the “Heartbreak” campaign—a fun, heartfelt way to celebrate the car’s return and comfort the fans who missed out.

The Octavia RS is no ordinary sedan. It’s a high-performance model with rally roots, built for drivers who love speed and precision. Demand was massive—over a million people wanted one—so only a lucky few got behind the wheel.

Instead of ignoring the disappointment, Škoda leaned into it. The campaign’s main film is fast, cinematic, and full of energy, showing the car tearing through corners and kicking up dust. It’s not just an ad; it feels like a love letter to driving.

• Skoda India Sells Out Octavia RS in 20 Minutes, Launches Playful “Heartbreak” Campaign With BBH
• Skoda Celebrates 25 Years With Octavia RS Comeback and Fun ‘Heartbreak’ Campaign for Fans
• BBH and Škoda Turn Disappointment Into Joy With Creative “Heartbreak” Campaign After RS Sellout

For everyone else, BBH created lighthearted ways to cope. A special microsite features the “Non-Owner’s Manual”—a funny guide with tips like “shift gears in your dreams” or “rev your imaginary engine.” There’s even a limited-edition perfume called “Driver’s Seat,” designed to smell like the inside of a sports car—leather, fuel, and thrill.

"The 'Heartbreak' campaign is our tribute to the unbreakable bond Škoda forges with its tribe," said Ashish Gupta, Brand Director at Škoda Auto India. "It's about channeling that RS fire into something every fan can own, whether they've got the keys or not."

Parikshit Bhattacharya, Chief Creative Officer at BBH India, added: “When only 100 people get the car, you don’t just move on. You make the longing part of the story.”

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The campaign is live on social media, digital platforms, billboards, and surprise pop-ups. It’s not about guilt-tripping latecomers—it’s about keeping the excitement alive. Whether you own the keys or not, Škoda wants every fan to feel the rush.