Skechers Signs Kartik Aaryan as Brand Ambassador for India

• Kartik Aaryan Joins Skechers India as Brand Ambassador, Fronts 'Slip In and Go' Campaign
• Skechers Taps Bollywood Star Kartik Aaryan to Lead Hands-Free Slip-ins Push in India
• Style Meets Comfort: Kartik Aaryan Becomes the Face of Skechers India Expansion

Skechers South Asia Pvt. Ltd., one of the most popular companies in the comfort technology footwear industry has declared famous Bollywood actor Kartik Aaryan to be the new brand ambassador of Skechers in India. The partnership has been announced today and is set to upscale the presence of the brand in Indians where Aaryan will headline a campaign around the innovative Hands Free Slip-ins footwear product of Skechers.

The charismatic screen star and youth icon Kartik Aaryan embrace the vision of combination of style, comfort and innovation that Skechers pursues. The star, whose recent projects, Bhool Bhulaiyaa 3 and Chandu Champion have turned out to be successful, was excited about the collaboration. “I’m thrilled to join Skechers, a brand that redefines comfort and style. The Hands Free Slip-ins are a game-changer, and I’m excited to showcase their effortless vibe,” Aaryan said during the announcement.

The tagline of the campaign is Slip In and Go and focuses on the ease with which and the broad versatility of slip-on shoes made by Skechers and mostly targeting the fast-forward life of contemporary India. Aaryan is easy to relate to and comes across as a person who was not scared to flex his fashion muscles, which makes him the perfect choice to reach the millennial and Gen Z consumer group, who are one of the targeted niches of the brand.

Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., emphasized the strategic move. “Kartik’s dynamic energy and widespread appeal resonate with our brand’s ethos. His ability to connect with audiences across India will elevate our Hands Free Slip-ins campaign, reinforcing Skechers as the go-to choice for comfort and style,” Vira stated.

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This is a great collaboration amidst the expansion of Skechers field in India through the development of more retail points and widespread presence in the e-commerce business. His contribution will be based on featuring multiple-channel campaigns on digital, print, and outdoor platforms as Aaryan will strengthen Skechers against the competitive environment in the footwear industry.

Bollywood enthusiasts as well as industry experts have gone to the social media and have hailed the association as an ideal combination of Bollywood glamour and international innovation. Skechers with Aaryan on board has a strong potential to make a radical entry in fashion and lifestyle industry of India.