Sinclair Broadcast Group and ANI Declared to Expand Distribution of Indian TV Content in US

By Media Infotainment Team | Tuesday, 17 December 2024

Asian News International and Sinclair Broadcast Group, LLC, a subsidiary of Sinclair, Inc., one of the largest television broadcasting companies in the United States declared to expand the distribution of its Television Program, entitled ‘My India' to major cities all over America.

The famous weekly show produced by ANI and introduced in Q2 '24. India's largest multimedia news agency, will be available in the United States through leading television news stations.

"My India" every week brings a 30 minute long in-depth reporting and analysis of the Indian economy, its vibrant culture and the growing impact on the global stage. My India also captures the deepening People to People, Business to Business, and Government to Government ties between two of the most important democracies in the world.

Speaking on the expanded distribution agreement Sinclair, Inc. President and CEO Chris Ripley stated, "We are thrilled to partner with ANI for expanded distribution of 'My India' in the United States on Sinclair's stations, highlighting the close connections between the world's oldest democracy and the world's largest democracy."

"We look forward to continuing our partnership with ANI," Chris Ripley added.

ANI CEO Sanjiv Prakash said that they were excited to reach a wide audience in the United States.

"The relationship between ANI and Sinclair has already proven to be successful and is a testament to the strong bond between the US and India. We are excited to reach a broader audience in the US, including the Indian diaspora and beyond. We look forward to bringing 'My India', showcasing unique and personal stories highlighting India's ancient culture and thriving traditions to more homes in America," ANI's CEO Sanjiv Prakash added.

'My India' would be available in some of the leading TV markets in the US like Washington DC, California, Rhode Island, Ohio, Michigan, Florida, Indiana, Seattle, Baltimore, Texas, and Wisconsin, among others Sinclair owned TV Stations affiliated to ABC, CBS, NBC, and FOX.

The solid foundation between Sinclair and ANI was laid upon strengthening leaps in the broader vision of both these companies about delivering high quality news stories from India and the broader South-Asia region to diverse audience segments in American markets interested in relating what the India story is all about.

Sinclair, Inc. is a multi-faceted media company that plays a leading role in the provision of local news and sports. The Company owns, operates, and furnishes services to 185 television stations in 86 markets associated with all the major broadcast networks, including the Tennis Channel and multicast networks Comet, CHARGE!, TBD, and The Nest. Multichannel video programming distributors deliver Sinclair content over the air and the nation's largest streaming aggregator of local news content, NewsON. The Company uses its website as a source of information which can be regularly accessed at www.sbgi.net.

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