Saurabh Bhambri Appointed Senior VP of Media Business at PVR INOX

PVR INOX, a leading cinema exhibitor in India, has appointed Saurabh Bhambri as Senior Vice President of Media Business. In this role, Saurabh will play a key part in driving the company’s growth, with a focus on expanding and scaling its media monetization portfolio. He will spearhead initiatives to boost revenue, lead digital transformation efforts, optimize business automation, and promote innovation through strategic partnerships to strengthen and enhance the company's media business division.

As Senior Vice President of Media Business at PVR INOX, Saurabh Bhambri will lead the adoption of digital technologies, including programmatic advertising and data-driven audience targeting, to optimize advertising effectiveness. He will also create innovative and engaging advertising formats, utilizing PVR INOX's vast cinema network as a premier media platform. Furthermore, he will enhance business operations through automation and analytics to deliver powerful advertising campaigns. His leadership will be instrumental in shaping PVR INOX’s vision to redefine media solutions within the cinema industry.

Gautam Dutta, CEO- Revenue & Operations, PVR INOX, expressed his enthusiasm about the appointment: "We are delighted to welcome Saurabh as our new Senior Vice President – Media Business at PVR INOX. Saurabh’s extensive experience in digital advertising and media monetisation, combined with his innovative approach, will play a vital role in shaping the future of our media business. We are confident that his leadership will further strengthen our growth trajectory and help us unlock new opportunities. We look forward to Saurabh’s contributions as we continue to redefine the entertainment and media landscape."

With 17 years of experience, Saurabh Bhambri has held key leadership roles at some of India's leading organizations, including Paytm Ads and Times Internet. In these positions, he played a crucial role in building and growing their revenue portfolios from the ground up. Known for his innovative approach and ability to deliver significant results, he has established himself as a dynamic leader in the digital advertising industry.

On his appointment, Saurabh Bhambri said, "I am excited to join PVR INOX Limited at such a transformative time for the media and entertainment industry. The convergence of cinema and digital media presents unique opportunities, and I look forward to driving innovative strategies that will unlock value for the company and its stakeholders. Together with the exceptional team at PVR INOX, I aim to create a robust media business that aligns with the company’s vision and growth ambitions."