Samsung & HYBE India Launch Talent Hunt to Empower Young Girls

Samsung India, HYBE India, and their new talent hunt initiative are set to empower aspiring young girls across the country through auditions, workshops, and digital content opportunities. The campaign, titled “Show Them How It’s Done #withGalaxy,” aims to give young female performers a platform to showcase their creativity and talent using Samsung’s Galaxy devices and technology ecosystem.

As part of the initiative, Samsung has transformed select Samsung Experience Stores into Galaxy Audition Studios across 10 Indian cities. These spaces are designed to help participants record performances, create digital content, and submit audition entries in a professional environment.

The first phase of the activation began in Guwahati from April 25 to May 3, while the Mumbai edition started on May 2 and will continue until May 10. The campaign will also expand to Bengaluru, Hyderabad, Delhi, Chennai, Pune, Ahmedabad, Kolkata, and Chandigarh.

• Samsung India and HYBE India launch talent hunt initiative for young girls
• Galaxy Audition Studios to support digital content creation and artist development across India
• Samsung and HYBE combine technology and entertainment to empower emerging female talent

The partnership brings together Samsung’s technology capabilities and HYBE India’s experience in artist development to support young women who aspire to enter the entertainment industry. Through this collaboration, participants will receive opportunities to express themselves creatively while learning how to create engaging digital content.

Aditya Babbar, Vice President of MX Business at Samsung India, said the campaign reflects the company’s commitment to helping young people discover and share their potential. HYBE India COO Dahae Lee added that the initiative is focused on encouraging and guiding participants through different stages of their artistic journey.

Apart from the audition studios, Samsung will also create interactive #withGalaxy experience zones at HYBE India pop-up parks in six cities. These zones are expected to allow visitors to explore Galaxy devices while taking part in entertainment-focused activities and experiences.

The campaign also features a three-part digital film series that captures the journeys of participants preparing for the auditions. According to Samsung, the first film released on April 22 has already crossed one million online views, reflecting strong audience interest and engagement with the initiative.

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The collaboration highlights the growing focus on combining technology and entertainment, youth engagement, and creative opportunities to support emerging talent in India.