PVR Inox has Set up a Prudent Partnership with Amazon Pay

PVR Inox, a major cinema exhibitor, has forged a strategic pact with Amazon pay focused on improving the payment process for movie buffs across India.

Through this collaboration, millions of consumers will have the capability to make risk-free, fast and easily acquirable payments using Amazon pay reliable and trusted payment methods, such as UPI, Amazon pay balance and amazon pay later.

All the UPI transactions will be accepted, with customers having the choice of using Amazon Pay UPI for payments at PVR INOX’s retail points of sales(POS), including Box Office, F&B outlets, and digital platforms using mobile app and website.

Furthermore, customers can benefit from attractive rewards when utilizing amazon pay at PVR INOX’s retail points of sales (POS) and digital platforms. Additionally, customers have the flexibility to choose Amazon pay at checkout, intensifying their favor and flexibility.

The partnership started its enactment in March 2024, and as of March 31, 2024, PVR INOX has fully advanced Amazon pay, enabling transactions through Pine Labs EDC machines at its retail points of sale (POS), akin to established credit and debit card transactions.

Vikas Bansal,CEO, Amazon Pay India, said,"We are excited to have entered into a strategic partnership with PVR INOX to offer a convenient and trusted payment experience for our customers across India. With this collaboration, customers will be able to enhance their movie experience, avail exclusive offers and cashback, and make fast and secure transactions. At Amazon Pay, we remain committed to simplifying lives and fulfilling the aspirations of our customers, every day."

"By integrating Amazon Pay's secure payment methods, including UPI, Amazon Pay Balance, and Amazon Pay Later, we make it easy for our customers to enjoy a hassle-free experience from ticket booking to in-cinema purchases. This partnership reflects our shared vision of providing great value and convenience to our customers including exclusive offers and cashback rewards, to elevate their movie-watching experience,"  said Sanjeev Kumar Bijli, Executive Director, PVR INOX.